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The Beppu Mt. Tsurumi Midwinter Endurance Contest takes place on the frigid summit of Mt. Tsurumi, where temperatures plunge to between -5°C and -10°C. This annual event is packed with unique and entertaining challenges that turn the freezing conditions into an opportunity for fun and excitement. Participants ride a ropeway up to an altitude of 1,300 meters, where they compete in competitions while battling against the cold.

The event lineup includes:

-Shaved Ice Speed-Eating Contest, where participants race to devour icy treats.

-Shochu Liquor Tasting Contest, a test to identify the ingredients of local shochu.

-Cold Somen Noodle Eating Challenge, requiring contestants to quickly consume thin, chilled noodles.

-Needle Threading from Hell, where competitors attempt to use their ice-cold hands to thread a needle

-Icicle Clinging Contest, where challengers cling to a freezing icicle with bare hands and feet, competing to hold on the longest before slipping to the ground.

These quirky challenges not only test the participants' endurance to the cold but also their sense of humor, making the event equally enjoyable for spectators. Competitors face the bone-chilling weather with smiles, laughter, and determination, creating an atmosphere of warmth and camaraderie despite the frost. Come experience the thrill and energy of this winter tradition on Mt. Tsurumi and see if you can conquer the cold!